Brand Marketing Strategies You Should Know
First, let’s define what a brand is A brand refers to a name, symbol, tag,… Read More »Brand Marketing Strategies You Should Know
Ideas
The Cocktail Maker
It was 5:20 in the morning on a Sunday in January 1996 when Sidney Frank… Read More »The Cocktail Maker
The Exterminator of Dreams
Carolina went out for a run down the boulevard very early. She was very nervous because… Read More »The Exterminator of Dreams
There Is Light At The End Of The Tunnel!
Written by Ariel Pfeffer The annual shareholders meeting got off to a bad start. Most… Read More »There Is Light At The End Of The Tunnel!
The Perfect Pizza by Ariel Pfeffer
Yesterday we decided to make homemade pizza. Why? Because I read a report that said… Read More »The Perfect Pizza by Ariel Pfeffer
What is left over is a great business! Start Reusing! By Ariel Pfeffer
The Story of Hilton The new Marketing Manager was very nervous and anxious. It was… Read More »What is left over is a great business! Start Reusing! By Ariel Pfeffer
Educating Entrepreneurs by Ariel Pfeffer
I was extremely lucky in life to have been able to have an academic education.… Read More »Educating Entrepreneurs by Ariel Pfeffer
The Opportunity of “Un-Marketing” by Ariel Pfeffer
The term “un-marketing” is a new concept that among so many new trends has a… Read More »The Opportunity of “Un-Marketing” by Ariel Pfeffer
Low Price or Strategic Intelligence by Ariel Pfeffer
Every time we launch a new product or service, we are trying to reposition it,… Read More »Low Price or Strategic Intelligence by Ariel Pfeffer
Shopping By Impulse by Ariel Pfeffer
In the already decades I have been dedicated to direct sales on TV, a myriad… Read More »Shopping By Impulse by Ariel Pfeffer
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