She is a potential customer and we are only a service or a product. We are an invisible thing with a mere promise that we will do something. Paulina is afraid and uneasy because she is going to buy blind Many times Paulina is so afraid that, although she needs that product or service, she prefers not to buy. Even if our product or service is the best in the world. It is less risky for Paulina to do nothing.
So we don’t need to further promote the sale. It would be useless. Instead, we need to remove the fear. We need to lower the entry barrier for sale. The best way to do this is to offer free trials or full refund guarantees. That’s always possible to do so.
Each product or service can be broken down into several parts or stages and we can offer a part that can be tested or proven without obligation by the client. A test drive for a car, sleep a few days in the apartment you are trying to rent, a blueprint at no cost, take the painting you want to buy at home for a few days, the first 21 days free of a subscription, etc. never forget about an unconditional no-questions-asked money-back guarantee questions in case of dissatisfaction.
Let’s remember that Paulina is afraid. Let’s take it off and sell much more!