The Value of Execution by Ariel Pfeffer

Closeup of hands holding cash

Many times, these kinds of questions arise:

  1. Why does toothpaste generally come with a mint flavour and not the variety of flavours found at an ice cream parlour?
  2. Why, if “mate”, which comes after water as probably the most consumed beverage in this country, I cannot ask for one in a bar or in a restaurant the same way I can ask for tea or coffee? (yes, with disposable light bulbs, weed in “sachets” or capsules, etc)?
  3. If steak is one of the most delicious meats, but it is generally hard, why aren’t there any hamburgers made of steak?

And so, I, Ariel Pfeffer, could list an innumerable amount of similar questions. And if I stop any person on the street and I ask him or her if he knows or has an idea about some innovative business to make a million dollars, a large percentage will probably answer something intelligent and that makes complete sense.

Then, why aren’t we living in a community of millionaires? Why the ideas, just by themselves, are worth nothing? Anyone can have them. What is valuable is executing them. And it is there where most of the great ideas die and later, when someone really executes them successfully (failures do not generally transcend), the “they copied me” arises, and “I have had that idea before”, etc.

And then why is it so difficult to execute? Because we are full of fears and doubts. Because we are afraid, why is it so difficult to execute? Because we are full of fears and doubts. Because we are usually satisfied with social recognition for being a guru, for having had a great idea. And that way we fix the world while we do nothing.

In the most recent Batman movie, Bruce Wayne’s character is trapped for a long time in jail inside a cave where the only escape route was to climb a very high crater and where everybody that tried to do it failed. They were tied to a rope, so when they fell they would stay hanging from it and at least they would not die for falling from such a great height. Bruce Wayne tried it several times and he always fell too. He made it only when he learned that the only one that had made it before had done it without the rope. That is when he could not fail or else he died.


We entrepreneurs are like that too. We all have great collections of failures for doing things without conviction and with the right focus. The equation is 1% inspiration and 99% transpiration.


If we allow ourselves having wonderful ideas, why don’t we allow ourselves to transform them into reality? This is where my favorite phrase makes a statement. “Life Rewards Action” or as Nike likes to say: “Just Do It”


A blog written by Ariel Pfeffer