Ideas, Smell and Courage by Ariel Pfeffer

Business man holding bright light bulb in hand

We all, without the slightest exception, want to succeed and succeed in all that what do we do. But success is the end of a path where before we should always face a lot of obstacles, challenges, unforeseen events and loss of focus. This last element is exactly one of the most worrisome within the entrepreneurial world.

The easiest way for me (Ariel Pfeffer) to explain this is through the Pyramid of Lorente. Imagine a triangle superimposed on top of the human body and whose apex happens to meet the brain. This concept is how our ideas are forged. These ideas become our goals which we have a desire to achieve with genuine passion.

As we descend into the development and execution phases we find new perspectives that can eventually make us change our initial goal, but this whole idea remains unique. We keep going down and we reach the nose which is where the “sixth sense” would be located, which allows us to smell storms, detect dangers, evaluate people and based on all that, determine the best course.

The base of the triangle would be built with tenacity, effort, daring and will. It would be located approximately 15 centimeters below the belly button and it is there where the fuel that feeds back the entire system each time a difficulty arises is located. Probably all great achievers we know have this
triangle in a very clear way, well defined and sometimes in an almost obsessive way.

The problem is that in such an interactive and globalized world the tendency is to invert the triangle. Every time we are going to start something new, there are solutions and new information passed on by these so-called gurus. They are detectors of everything, the theoretical geniuses behind the business, who full with studies, surveys, theories and analysis of all possibilities, take risks and opportunities who end up confusing us with the infinite possible paths and alternatives for what was originally a simple, concrete and a direct objective.

Referring back to the pyramid, when we go down to the nose, we find it already with countless filters and barriers that hardly allow us to breathe naturally. And when we reach the base, there is only a minimum of daring and courage, which inmost of the time it leads to failures explained later as “they were not given the conditions “,” estimated time “, and a huge amount of excuses that only reflect that we don’t really focus on what was the really important thing: courage and determination, but fundamentally focus and run, focus and run, focus and run!

Ariel Pfeffer